Investing in a brand new website and not getting any traffic can be a bit of a let down. You might not feel like your expectations were met, especially if you didn’t have the “expectations” talk with your web designer in the first place.
Launching a new website is pretty exciting, but when you eventually see that traffic is only trickling in, you might begin to rethink your investment in the first place.
The truth is, many new websites have the same problem, especially if there isn’t a plan to build traffic and awareness after launch. Here are some common reasons why your website isn’t getting any traffic.
You didn’t send out an official announcement
Shortly after launch (within a few weeks) you will want to notify your audience. Use your email contact list or even a postcard to let them know you have a shiny new website. Invite them to look around and provide some feedback. Be transparent about the process and expect some typos or suggestions to come in. The important part is that your network knows about the change.
You’re not adding fresh content
Adding new content to your website can dramatically improve traffic. It needs to be the cornerstone any businesses online marketing plan. Not only does it improve search engine results, it can be easily distributed through your various marketing channels such as social media, pay per click and email marketing.
New content is a great way to bring your network back to the website. Share valuable insight, trends, tips and important announcements on your blog. Update your audience every time you create a new blog post. Don’t be afraid to plug your site as often as possible… but be careful not to overdo it either.
You’re not inviting them back with email
If you have a contact list of over 40 or 50 people (and it’s growing), consider using a professional email marketing application. It’s more affordable than you think and it will let you design amazing, mobile-friendly email campaigns. Once you create the template, you can just reuse that design over and over again. Email marketing can attract people back to your site in style. From welcome emails to autoresponders to drip marketing campaigns, email can do a whole lot more than send pretty HTML emails.
You’re not using social media
Many of our clients either don’t get it or just don’t have social media in the mix. I suppose there is a certain stigma that comes with social media, but considering your competitors are using, you should rethink social.
You can design and cultivate a professional social media profile. You don’t have to share cat videos or goofy birthday parties. Remember the blog I mentioned above? Social media is a great place to share those new posts. Once a month is fine, just be sure to spend a few hours every month using Facebook, Twitter, LinkedIn and Instagram for instance. Follow influential profiles, connect with prospects and align yourself with trending topics.
You didn’t have the SEO talk
SEO is a broad topic. We could spend hours on the intricacies of proper SEO, but if you’re just getting started, you need to make sure you are blogging regularly. Blog on topics your audiences care about. Use industry language and keywords that you think they are searching for. Solve problems with your blog and provide advice, news and strategies. Your web designer hopefully spent some time with you on basic SEO. Each page needs to be optimized to focus on a specific keyword or keyphrase, and that includes every blog post you add. SEO can always be improved, so focus on creating new content first and then schedule some time to discuss proper SEO.
Your site is slow or loads poorly on mobile devices
Assuming you start implementing all of the strategies I mentioned above, it’s quite pointless if your site doesn’t load quickly. Google is now penalizing websites that are not designed properly and that includes websites that aren’t mobile-friendly. It makes sense since no one has the patience to wait for a website to load and mobile usage has now outpaced desktop usage. Mobile optimization is more important than ever.
You can test your website for speed and mobile readiness with these free Google tools. Did they pass? If not, let us know.
We’ve covered a lot of topics and it’s easy to feel a bit overwhelmed. Fortunately you may have noticed a common thread among many of the strategies listed above. The blog. It’s a scary word, but you need to make a commitment to create fresh and relevant content. Do it monthly if you can and share it with your audiences via email and social media. Focus on growing your sphere of influence and keep them informed and educated. You can’t go wrong with blogging.
If you have any questions please feel free to leave them in the comments section below. There are a lot of ways to get in touch, so don’t hesitate to reach out. Thanks for reading!
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