Do you wish you had more traffic to your website? The good news is there are a couple of surefire ways to improve new and returning traffic. In this article I’ll briefly cover two types of visitors and a few of the best ways to get them to visit and keep returning for more.
Give them a reason to return. If you think of your website as a dynamic resource rather than a static brochure you can use educational and entertaining content to get visitors to return.
Blogging is one of the best ways to get people back to your site. Adding new and relevant content to your blog and then sharing it via email or social media is a great way to get people back to your site.
The good news is blogging can kill two birds.
Adding new content to your website that contains audience specific keywords and keyphrases will improve your search engine game – which may earn you new visitors. I say “may” because it depends on what search results you are hoping to rank for and how competitive the topic is. If you work in a highly competitive field such as law or real estate for instance, you will only see a return if you double (or triple) down on your blogging efforts. Regardless, the more you blog, the better your chances of people finding your content on Google.
Blog about topics that your audiences care about. Help them solve problems and use keywords they might use when using a search engine.
On-page SEO (search engine optimization) will also help improve your search rank. Even if a client doesn’t specifically request ongoing SEO, it’s our job as a web design professional to incorporate some basic level of SEO.
If SEO was overlooked or implemented poorly, it’s a good idea to examine each page for SEO opportunities. It will make a big difference in search performance! I don’t want to make it sound to be easy, because it’s not.
Let’s say you are a Denver attorney and you want to be on page one for the phase “Denver accident attorney”. Have you searched for that yourself? It is a highly competitive landscape. It will take a tremendous amount of time and effort to get your site on page one.
An alternative strategy is to focus your blog content on “long-tail” search engine terms. In our attorney example, you may consider the phrase “Denver motorcycle accident attorney.” It’s still very competitive, but it narrows down your audience to a specific subset. The more obscure (but still relevant) your phrase, the less competitive and the more chances you have of capturing that search.
Google has a great tool that allows you to estimate monthly traffic for a specific set of keywords. It will also tell you how competitive it is.
The search engine game is complex, but don’t let that discourage you from blogging. The more content you can produce the better chances you have of earning new and returning visitors. If you want to explore some keyword strategies for your website, let me know!
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